Question 2

Audience fallacies are generalizations, stereotypes, and/or assumptions about a group of people (like your intended audience) with no evidence; for example, "Americans want to be wealthy." This is probably true about many Americans, but certainly not all. Authorial fallacies are when you blame a corporation/business for its message. For example, a company's latest marketing campaign might have racist signifiers, but the company probably didn't purposefully create a racist campaign. The focus should not be on what the company intended, but rather how the product/marketing can be interpreted by others. Both of these fallacies make an argument less valid and more offensive.