Question 4

This image shows a picture of a pipe with the French phrase under it, "This is not a pipe." This is an example of interpellation, which is messing with the cultural norm. We see the image as a pipe, but the copy tells us that we are mistaken. It tells us that the image is culturally constructed; we know this image as a pipe, but others could see it as a spoon. The pipe is a myth, and shows us that nothing is concrete; it's all how we articulate that image.