The video "How To Make Your Breasts Look Bigger" uses both oppositional and dominant viewpoints, which makes it rather ambiguous. The video is dominant in its subject matter- making women's breasts bigger. The video takes on the voice of a heterosexual male and is somewhat vulgar in his speech. The camera sometimes takes on the role as the male gaze and centers on the breasts. The woman in this video is trying to please him by making her breasts bigger, something that the typical "hot" woman has. In this way the video is portraying the dominant, heterosexual white male world.
However, this video is also oppositional because it is so ridiculous. So ridiculous, in fact, that it becomes sarcastic and humorous. The male in the video is very unattractive and the way it is filmed reminds one of a low-budget 70's film. The video is commenting on the pressure women face to have "perfect" breasts to attract the opposite sex. For example, it mentions the various bras a woman can buy now to emphasize them. The narrator cannot even say the word "breast" without hesitating and feeling uncomfortable.
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